2015 Marketing Executive Resume Trends

2015 Marketing Executive Resume Trends Marketing is undergoing an evolution. It seems that the days of mass appeal communication are long gone an instead being replaced with niche, individual dialogue. Additionally, technology is changing the game when it comes to when consumers digest this custom information and where permission is given to receive it. For a marketing executive in the market for a new job, it’s imperative to keep a few trends in mind when crafting your new resume. The marketing game has changed and your resume needs to keep stay ahead of the curve. Express your knowledge about marketing to millennials. Millennials have come of age and are one of the largest consumer markets out there. Furthermore, the way they ingest information is far different than generations past. As such many companies are shifting gears and focusing on millennials when it comes to their marketing strategies. This isn’t exactly a new trend in the marketing world, so chances are your current company may have already taken some initiative on learning how to market to millennials. If this is the case then it would be wise to mention it on your resume. If you’re wondering why we’re even bringing up an older trend it’s because millennials are directly affecting 2015 marketing trends. Understand that authenticity trumps corporate jargon. In a recent blog by Top Rank Online Marketing, 21 digital marketing execs were asked about upcoming trends for 2015. The common theme was authenticity. This is particularly true as companies shift toward marketing to millennials as stated above. Simply put, millennials want a more human approach to marketing. They want to know there’s a human being behind the brand and ultimately it’s about sharing instead of selling. As a result, demonstrating your understanding that marketing is taking a more humanized approach will better your chances of being considered for the job. One-to-many marketing is out. Visual.ly recently